Pretty much as soon as you start thinking about doing Internet Marketing you probably started getting messages about email marketing. You’ve undoubtedly heard over and over again that the real source of profit for people who earn money online is email marketing. There is a reason this is said so often: it’s the truth. Your website might bring in a couple of sales but if you want people to spend money, email is where it is at. This doesn’t give you license to take a lackadaisical approach to your email marketing. These tips will help you be sure that the foundation you build is as strong as it can be.
Building an e-mail marketing foundation has to do with putting important information into one e-mail that you send out to your list. You can send out multiple e-mails for a product – many people do this. Which you have to consider is that people on your list get multiple e-mails everyday. You need to realize that they want to see everything about your product in one e-mail instead of having to wade through many other e-mails to get to the point. Put the most important information up front if you want to create a lengthy campaign.
Before you send your email, test it out. The easiest way to do this is to simply send it to yourself and maybe to a few trusted individuals. This is how you make sure that, if you’re sending out HTML based emails, that the code works correctly and that the images you use look the way they are supposed to look. Remember that not every ISP will display your email the same way. So, before you hit send on your emails, make sure that you actually approve of their appearances. You won’t be able to experience the email the same way your recipients do if you don’t send it to yourself.
This is something you should know but we need to say it. Content matters a lot. Your e-mails need to be written correctly, made with good content. This means that it needs to be interesting, show the recipients that your product will meet the needs they have.
And, obviously, you want to make sure that all of your spelling and your grammar are correct. Proofread every message before sending it out to your list. You might even want to run it past someone else and get their thoughts on it. When you put up website content, you also do this. If your website content gets proofread, so also should your e-mails.
Starting an e-mail marketing business can be profitable, but you need to be aware of many things once you begin. It’s not as simple as sending an e-mail to your list and hoping that they will buy just because you asked them to. This is an art form! You need to master the art of e-mail marketing. And once you have, you’ll start to see online income and success. Use these tips to help you secure the foundation of your email marketing list.
